How we steer the model.

Studio-grade product photography for ads, product pages, and social.

Ultra-realistic studio product photograph of [PRODUCT], centred on a [COLOUR] seamless background. Soft diffused key light from the upper left, subtle rim light separating it from the background, a faint contact reflection beneath, shallow depth of field, 85mm macro lens at f/4, crisp focus on the label, true-to-life materials and textures, premium e-commerce/commercial look, 4k. Negative: no text, no watermark, no extra props, no harsh shadows, no plastic-looking highlights.

A thumb-stopping paid-social image engineered to convert.

Design a high-converting [PLATFORM, e.g. Instagram] ad image for [PRODUCT/SERVICE] aimed at [AUDIENCE]. One unmistakable focal subject, high colour contrast against the feed, a single benefit conveyed purely through the visual, clear empty space in the top third for a headline, on-brand palette [BRAND COLOURS], photoreal, 4:5. The eye should land on the product within half a second. Negative: no text, no logos, no clutter, no stocky vibe.

Authentic, relatable creative that doesn't read as an ad.

Authentic UGC-style photo of a real, ordinary person genuinely using [PRODUCT] in [SETTING / MOMENT OF USE]. Natural window light, slightly off-centre phone-camera framing, candid mid-action expression, real-world imperfections, relatable and trustworthy, photoreal, vertical 9:16. It should feel like a happy customer's camera roll, not a studio. Negative: no studio lighting, no text, no watermark, no model-perfect posing.

A clean, on-brand backdrop for quotes and announcements.

Create a modern, minimal social graphic background for [BRAND], a [INDUSTRY] business with a [3 ADJECTIVES] personality. Soft gradient plus restrained geometric accents using [BRAND COLOURS], strong negative space reserved for a headline, premium and uncluttered, 1:1. Should feel designed, not generated. Negative: no text, no busy patterns, no clip-art shapes.

Turns any rough prompt into a sharp, reliable one.

You are a senior prompt engineer. Rewrite the prompt in triple quotes so it produces a sharper, more reliable result. Give the model a clear role, supply the missing context it needs, state the exact output format and length, add 1–2 constraints that prevent common failure modes, and remove ambiguity. Then ask me up to 3 clarifying questions only if they'd materially change the output.

Return: (1) the upgraded prompt, ready to copy, and (2) a one-line note on the biggest change you made.

"""
[PASTE YOUR ROUGH PROMPT]
"""

Builds a tight, reliable system prompt for your own AI assistant.

Act as an AI architect. Write a production-ready system prompt for an assistant whose single job is to [GOAL]. Audience: [WHO]. Structure it as:
1. Role & objective (one sentence)
2. Must always do (3–5 rules)
3. Must never do (3–5 rules)
4. How to handle unknowns / out-of-scope asks
5. Tone & style
6. Exact output format

Keep it unambiguous, under 250 words, and written so a model follows it literally without over-asking.

Rewrites any text in your brand voice, jargon-free.

You are our brand copy editor. Rewrite the text below in this voice: [3–5 VOICE TRAITS, e.g. confident, warm, plain-spoken]. Keep the meaning and key facts, write for a busy [READER], lead with the point, cut filler, and ban the words: leverage, seamless, game-changer, unlock, elevate, robust, in today's world. Match this reading level: a smart 9th-grader. Return only the rewrite, then a 1-line note on what you cut.

TEXT:
[PASTE]

A specific, usable profile of exactly who to sell to.

You are a senior growth strategist. Build a sharp Ideal Customer Profile for [BUSINESS], which sells [PRODUCT/SERVICE] to roughly [AUDIENCE]. Return:
• A one-line ICP statement
• Firmographics/demographics — be specific (size, role, stage, budget)
• Their top 3 goals and top 3 pains, phrased as they'd say them
• Where they actually look for solutions (channels, communities)
• The 3 objections that stall the sale
• The single sentence most likely to make them act now
Be concrete and opinionated — no generic personas, no hedging.

Three tested value props, scored, with a winner.

Act as a positioning expert. Generate 3 distinct value propositions for [PRODUCT] aimed at [AUDIENCE]. For each: a punchy headline, a one-sentence proof of why it's believable, and the core emotion it taps. Then score each 1–10 on clarity, differentiation, and desire, and recommend the winner with a 2-sentence rationale and one A/B test to validate it.

A month of posts, themed, hooked, and ready to make.

Act as a content strategist for [BRAND] on [PLATFORM(S)] in the [INDUSTRY] niche, speaking to [AUDIENCE]. Build a 30-day calendar mixing education / proof / promotion (~60/30/10), grouped into 4 weekly themes. For each post give: day, content pillar, scroll-stopping hook, format (reel/carousel/text), a 1-line outline, and a CTA. End with 3 repeatable series ideas I can run every month.

Full, benefit-led landing-page copy with structure.

You are a direct-response copywriter. Write landing-page copy for [PRODUCT/SERVICE] targeting [AUDIENCE] whose main pain is [PAIN]. Sections: hero headline + subhead (benefit-led, specific), 3 outcome-focused benefit blocks, an objection-handling block, a social-proof section, a 4-question FAQ, and a final CTA with urgency that isn't cheesy. Keep it concrete and jargon-free, and give 2 alternative hero headlines to test.

A 3-touch sequence that earns replies, not eye-rolls.

Act as a B2B SDR who books meetings without being annoying. Write a 3-email sequence to [TARGET ROLE] at [TYPE OF COMPANY], offering [WHAT YOU DO / OUTCOME]. Email 1: a specific, researched opener + one-line value + a low-friction ask. Email 2: a relevant proof point or mini case study + a different angle. Email 3: a short, gracious break-up. Each under 90 words, plain text, one clear CTA, no buzzwords. Add 3 subject lines per email.

Find the gaps you can exploit in the next 30 days.

Act as a competitive analyst. Compare [MY BUSINESS] against [COMPETITOR(S)] in [INDUSTRY] across: positioning, pricing/packaging, messaging, offer, and customer experience. Output a simple table of strengths/weaknesses, then the 3 clearest gaps I can own, and a prioritised 30-day action list to exploit them. Flag anything where I'm currently losing and why.

A good/better/best structure with the psychology explained.

Act as a monetisation strategist. Design a pricing & packaging strategy for [PRODUCT/SERVICE] sold to [AUDIENCE] at roughly [PRICE BAND]. Propose 3 tiers (good/better/best): what's included, the target buyer, the anchor price, and the one feature that makes each tier 'worth it'. Explain the psychology (anchoring, decoy, loss-aversion) and add one upsell and one annual-plan incentive.

Confident answers to the 7 things stalling the sale.

Act as a top closer for [PRODUCT/SERVICE] sold to [AUDIENCE]. List the 7 most common objections (price, trust, timing, etc.) in the buyer's own words. For each: the real fear underneath it, a confident 2–3 sentence reframe that doesn't get defensive, and a question that moves them toward yes. Keep it human, not scripted-sounding.

Spot and plug the leaks across your whole funnel.

Act as a growth marketer. Map a funnel (awareness → consideration → conversion → retention) for [BUSINESS] selling [PRODUCT] to [AUDIENCE]. For each stage: the 2 best-fit channels, the single metric that matters, the most likely leak, a quick fix, and a bigger bet. End by naming the ONE stage I should fix first and why.

Turn happy customers into ready-to-post proof.

Act as a social-proof copywriter. From the reviews below, produce: 3 short social captions (keep the customer's strongest real words), 2 website testimonial blurbs (trimmed for punch, attribution placeholder), 1 ad headline, and 1 'objection-busting' quote I can put near my pricing. Don't fabricate anything — only use what's in the reviews.

REVIEWS:
[PASTE]

Your fractional CMO's focused plan for the week.

Act as my fractional CMO. Context: [BUSINESS], [AUDIENCE], [CURRENT GOAL], [BIGGEST CONSTRAINT]. Give me a focused one-week plan: the single most important objective, 3 high-leverage tasks (with the expected outcome of each), what to deliberately NOT do this week, the metric we'll judge success by, and a Friday check-in question. Realistic for a small team — no 20-item lists.